Growing Businesses Electronically For Over 20 Years
Video For the Small Business Owner.
Big business is going to sink$20 Billion with a b over the next 4 years.
50% of all traffic on the net is now video. We are a nation of watchers and not readers, especially the younger generation. We write, edit and produce short 2-3 minute business videos that will work for your business. It's time to realize video isnot just for the big boys.
Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off
Erick Schonfeld
42 comments »
I was (digitally) leafing through the latest Lehman Brothers Internet Data Book for August this morning, and came across these forecasts for total U.S. Internet online ad spending and online video ad spending.
Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.
He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent).
Here are some tables with his estimates:
Also, to give some perspective on where online advertising is compared to TV advertising, he offers this comparison chart of the first decade of broadcast TV advertising VS. cable TV advertising Vs. Internet Advertising. The 30 percent growth rate for Internet advertising is double the rate of where cable advertising was at the same point in its history, and triple the rate of broadcast TV advertising. There, don’t you feel better already?
50% of all traffic on the net is now video. We are a nation of watchers and not readers, especially the younger generation. We write, edit and produce short 2-3 minute business videos that will work for your business. It's time to realize video isnot just for the big boys.
Lehman’s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off
Erick Schonfeld
42 comments »
I was (digitally) leafing through the latest Lehman Brothers Internet Data Book for August this morning, and came across these forecasts for total U.S. Internet online ad spending and online video ad spending.
Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.
He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent).
Here are some tables with his estimates:
Also, to give some perspective on where online advertising is compared to TV advertising, he offers this comparison chart of the first decade of broadcast TV advertising VS. cable TV advertising Vs. Internet Advertising. The 30 percent growth rate for Internet advertising is double the rate of where cable advertising was at the same point in its history, and triple the rate of broadcast TV advertising. There, don’t you feel better already?
Replies to This Discussion
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Permalink Reply by kristin rockey on -
Everyone likes to visit different videos and that is cool with the new wave of advertising going on.
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Permalink Reply by Chuck Bartok on -
Rich and everyone Read today's Blog Post
And watch the Video!
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Permalink Reply by Chuck Bartok on
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Rich and Everyone, Read Today's Blog Post and Watch the Video
http://neobusinessco-operative.ning.com/profiles/blog/show?id=22242...
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